Strategy involves utilizing business intelligence and conducting market research to understand the impact of effective category management.
Our Experience
With over 25 years of experience in working with CPG and Retail companies across various analytical disciplines of category management, trade marketing, market research and business intelligence, we have the business acumen to support you.
Why Us?
At Insights Delivered, we are dedicated to providing expert consulting services that drive measurable results. Our mission is to empower businesses with the insights they need to thrive in a competitive landscape.
Do you have any of these challenges?
Lose focus on their product excellence
Lose focus on their product excellence
Lose focus on their product excellence
Top performing products are 15x more likely to achieve long-term market success than poor performing products, according to market research conducted by Nielsen in 2019. This highlights the importance of business intelligence and effective category management in driving product performance.
No market for their product
Lose focus on their product excellence
Lose focus on their product excellence
42% of small businesses fail because there's no market for their products and/or services, often due to insufficient market research and lack of effective category management strategies that leverage business intelligence. -Zippia, 2024
Not understand why customer buy again
Following trends while remaining mediocre
Following trends while remaining mediocre
Not understanding the reasons behind repeat purchases or the absence of them provides no valuable business intelligence on how to enhance or eliminate issues. This lack of insight can hinder effective category management and market research efforts. - Digital Shelf Insider podcast with Dr. James Richardson
Following trends while remaining mediocre
Following trends while remaining mediocre
Following trends while remaining mediocre
Nearly 80% of CPG startups fail. This failure often occurs when businesses focus solely on health trends instead of leveraging effective business intelligence, category management, and thorough market research to achieve excellence.